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Unlikely partners collaborate on exclusive clothing line
What happens when a fast-fashion giant crosses a leading fast-food company? For two companies, it spurred a new fashion collection. Forever 21 and Taco Bell are teaming up to launch an apparel line called The Forever 21 x Taco Bell collection. The line features tops, bodysuits and cropped hoodies for women; a sweatshirt, hoodie and anorak jacket for men, and graphic tees, a pullover and hoodie for girls. All merchandise features each brand’s iconic graphics highlighted by a mix of vibrant prints and colors. -
American Eagle Outfitters in new loyalty offerings
American Eagle Outfitters has gone omnichannel with its loyalty program. The teen apparel retailer announced the launch of AEO Connected, a highly digitized loyalty program for its American Eagle and Aerie customers. Over 16 million current rewards members were immediately converted to AEO Connected.

