Rent the Runway launches same-day delivery

A designer fashion rental company is getting merchandise into New York City fashionistas' hands even faster.



Rent the Runway, already a disruptor in the traditional formal wear category, now offers a service that delivers orders in a matter of hours. Specifically, customers that place orders before 12 p.m., will have it in their hands by 5 p.m., according to CNBC.



All merchandise featured online qualifies for same-day delivery. Inventory is shipped from either the company’s Secaucus, New Jersey warehouse or its New York City store, according to TechCrunch.



According to CNBC, customers can rent tops, dresses, skirts, pants, accessories and outerwear. The clothing will start at $30, and every order will include a free back-up size. Deliveries will cost $9.95 — the same as Rent the Runway's standard shipping.



This is not Rent the Runway’s first foray into same-day delivery. The company has already experimented with the service through a partnership with UberRush. In New York, it has even made deliveries with their own couriers. However, this new service will be supported for the long-term, according to TechCrunch.



While the service is currently only available in New York City, the company plans to expand its same-day delivery concept to other cities depending on demand, CNBC said.