Ivanka Trump opening store in her father's namesake building

The Ivanka Trump brand is making its second foray into freestanding retail.



The company will open a location in Trump Tower on Manhattan’s Fifth Avenue this fall, giving the tourists who visit the site a chance to buy Ivanka Trump-branded merchandise, Bloomberg reported.



The brand previously had a jewelry shop in Manhattan, which closed in 2015. It also shuttered its only other location, a luxury shop in Beijing.



A sign in the lobby of the Trump Tower announces the coming store with a floral design fashioned in Ivanka Trump’s signature pink.



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