Retail Marketing/In-Store

London -- Interbrand announced that it has acquired one of the United Kingdom’s leading international retail design consultancies, HMKM. The move, which recognizes the importance of brand experience in an increasing digital and omnichannel retail environment, brings together two highly complementary companies, uniquely prepared to meet the challenges of the current retail landscape, Interbrand said.

BJ’s Wholesale Club is outsourcing and expanding its product demonstration program with the help of Crossmark’s PromoWorks division.

Plans call for PromoWorks to manage, enhance and ultimately expand the company’s demo and events program. BJ’s current demo and events staff, made up of approximately 1,400 employees, will be given priority to apply for the demo program with PromoWorks, which plans to grow the current program by more than 25% or about 500 jobs, the companies said it a joint statement.

Tampa, Fla. — BurgerMonger has taken a 2,700-sq.-ft. lease at Northwood Commons shopping center in Clearwater, Fla. This will be the restaurants fifth location, according to Florida Retail Partners www.floridaretailpartners, an X Team partner and co-broker representing BurgerMonger on the transaction. National Real Estate Ventures was the other co-broker.

When the new BurgerMonger opens in April, the fast casual restaurant will have four locations in the Tampa Bay metropolitan area and one in Willow Grove, Pa.

Charlotte, N.C. - Branding and retail marketing agency, Theory House, has named Christopher Durham to the leadership team as VP of retail brands. Durham joins Theory House with more than 20 years of experience developing and managing brands both at the retail level and as a consultant, including work for Office Depot, Best Buy, Food Lion, Hannaford and Lowe’s Home Improvement.

Dallas — Davaco, a provider of high-volume programs and implementation services for global brands, announced that the company’s Canadian offices have relocated to a new space in Woodbridge, Ontario.

Effective immediately, Davaco Canada will operate its divisional office at 100 Marycroft Avenue, Unit # 4, Woodbridge, Ontario, L4L 5Y5.

According to founder/CEO Rick Davis, DAVACO’s new office space provides enhancements that further support its clients’ brand initiatives in Canada.

Mars Advertising has made changes to its team of shopper marketing experts in an effort to capitalize on a year during which the company expanded its portfolio of high profile clients and reported “solid” growth.

The Integer Group, a leading global promotional, retail and shopper marketing agency, has named Todd Miller as SVP/executive creative director.

Charlotte, N.C. – Family Dollar Stores Inc. has renewed its in-store merchandising services contract with SPAR Group Inc. for two years. SPAR Group has been servicing Family Dollar Stores since 2012 across more than 8,000 locations.

SPAR Group has completed various merchandising service programs including schematic resets, revisions, item cut-ins, returns, audits and recalls across nearly all categories including grocery, pet, party, household & chemical and paper goods.