CROSSMARK names Dell veteran as CEO

CROSSMARK, a leading provider of marketing and merchandising services, has appointed Steve Schuckenbrock as CEO.

CROSSMARK’s current CEO, Ben Fischer, will become the company's chairman and will play an integral role in the leadership transition. These leadership changes are effective immediately.

Schuckenbrock has more than 30 years of executive leadership experience at such high-performing, global companies such as Dell, EDS, PepsiCo, Frito-Lay and IBM. He also has deep knowledge in the areas of customer satisfaction/retention and innovation.

At Dell, Schuckenbrock most recently served as the president of Dell Services. He also has led Dell’s Large Enterprise Unit and served as the CIO, helping in both roles to drive innovation and solutions-focus while simultaneously reducing operational inefficiencies. Prior to Dell, Schuckenbrock also served in senior leadership positions including co-COO and EVP of global sales at EDS; global CIO for PepsiCo and Frito-Lay; and roles in sales and marketing at IBM. Most recently, he served as the president and CEO of Accretive Health.

“We are thrilled to welcome Steve to CROSSMARK. His breadth of experience in leading and growing global service organizations will benefit our employees, clients and customers around the world. I look forward to working closely with Steve in the months ahead to ensure a seamless transition,” Fischer said. Schuckenbrock added, “CROSSMARK has established itself as a trusted partner to many of the world's most powerful brands. I am excited to join CROSSMARK and to continue building upon the team’s success in providing clients with solutions to assist them in achieving their business objectives.”