Industry vet joins WD Partners
WD Partners announced that Elaine Kleinschmidt has joined the firm's Columbus office as executive VP of strategy & experience design.
Kleinschmidt joins WD Partners from Big Red Rooster, where she most recently served as VP, digital experience leading work for brands like Macy's, Under Armour and Cabela's with a focus on innovation, omniexperience strategy, and digital engagement. Previously, Kleinschmidt held creative leadership positions at Tweenbrands, Resource Interactive, Target, and Victoria's Secret.