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Peet's Coffee in first international venture

Starbucks Coffee Co. isn't the only coffee company with designs on China.

Peet's Coffee unveiled its first-ever international location with the opening of a flagship in Shanghai, China. The 3,900-sq.-ft. cafe, marks the formation of Peet's Coffee China, an independently-run joint venture formed by Peet's Coffee and Hillhouse Capital and led by Vivian Zhang, CEO, Peet's China.

"Expanding internationally is a natural progression of our United States success and Peet's recognizes that China is a fast-growing market with a flourishing base of coffee lovers seeking distinctive experiences," said Shawn Conway, COO, Peet's Coffee.

Peet's Coffee Shanghai, which will operate an in-house roastery, includes a number a "discover bar," that offers customers custom cups, tasting flights, and courses led by roasters and baristas. The space boasts a semi-circular design that puts the spotlight on the baristas, espresso preparation and hand-brewed coffee.

A "living wall" installation of fresh plants integrates nature into the store's urban atmosphere, while also enhancing indoor air quality. The store's flexible seating includes community tables, and an outdoor patio.

Founded in 1966 by Alfred Peet in Berkeley, Calif., Peet's was acquired in 2012 by Germany's JAB Holding Co., which also owns Caribou Coffee, Keurig Green Mountain, and Stumptown Coffee Roasters. In April 2017, JAB acquired Panera Bread Company.
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