First Look: Target's newest next-gen stores
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Target Corp. remodeled 110 locations to its next-generation store design this year. And recently, the chain hit a different milestone: It opened its first next-gen location built from the ground up, in Richmond, Texas.
The design combines the best of Target's digital and technology upgrades, elevated merchandise presentations and expanded fulfillment services.
Here are some of the standout features:
• There are two entrances, with one designed for shoppers who are interested in convenience and a quick trip (with order pickup and groceries front center). The other, the "inspiration" entrance, is designed for shoppers who aren't in as much of a hurry. Using this entry, shoppers are immersed in displays with exclusive brands and seasonal vignettes.
• A curved center aisle runs through shops and displays, making products pop. Concrete floors, pendant and circular lighting treatments and displays at varying heights draw shoppers in as they move through the store.
• Beauty products, jewelry and accessories are intertwined to create fashion-focused style moments, with special lighting and flooring to make the products stand out.
• About 40 of the remodeled stores have dedicated nursing rooms in the fitting room complex.
• A dedicated order pickup counter is connected to the backroom to help associates pack orders quickly and efficiently for pickup within an hour or two.
• More self-checkout lanes featured to provide more speedy payment options.
The design combines the best of Target's digital and technology upgrades, elevated merchandise presentations and expanded fulfillment services.
Here are some of the standout features:
• There are two entrances, with one designed for shoppers who are interested in convenience and a quick trip (with order pickup and groceries front center). The other, the "inspiration" entrance, is designed for shoppers who aren't in as much of a hurry. Using this entry, shoppers are immersed in displays with exclusive brands and seasonal vignettes.
• A curved center aisle runs through shops and displays, making products pop. Concrete floors, pendant and circular lighting treatments and displays at varying heights draw shoppers in as they move through the store.
• Beauty products, jewelry and accessories are intertwined to create fashion-focused style moments, with special lighting and flooring to make the products stand out.
• About 40 of the remodeled stores have dedicated nursing rooms in the fitting room complex.
• A dedicated order pickup counter is connected to the backroom to help associates pack orders quickly and efficiently for pickup within an hour or two.
• More self-checkout lanes featured to provide more speedy payment options.