First Look: The Finish Line's new store concept

Athletic retailer The Finish Line has brought its updated store design to Los Angeles.

The athletic retailer unveiled its revamped Los Angeles-area flagship, at the Del Amo Fashion Center in Torrence, Calif. The updated retail space features a fresh design concept that highlights key product offerings from various brands and new digital display integrations.

“Elevated brand partner displays and cutting-edge technologies set a new in-store standard that strengthen Finish Line’s position as the destination for the latest and greatest sneakers in the marketplace," said Mike Grimes, senior VP, brand and consumer experience at Finish Line.

The Del Amo location is the third Finish Line location to receive the design update, alongside Woodfield Mall, Schaumburg, Illinois, and Roosevelt Field in Garden City, New York. The design, by Callison, puts technology at the center of the store’s total experience, creating unique, immersive customer interactions.

The Finish Line runs approximately 950 branded locations in U.S. malls and shops inside Macy’s department stores.