Sears opens specialty stores

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Sears opens specialty stores

By Marianne Wilson - 11/09/2017
Sears Holdings is closing its traditional outlets, but, in a lesser watched move, the retailer is also opening smaller-format specialty stores. Sears Holdings is closing its traditional outlets, but, in a lesser watched move, the retailer is also opening smaller-format specialty stores.

The retailer on Thursday announced the opening of two more Sears Appliances & Mattresses stores, a 12,248-sq.-ft. location in Camp Hill, Pa., and a 16,200-sq.-ft. one at the Ala Moana Center in Honolulu. Sears' Appliances & Mattresses format made its debut in June, in Pharr, Texas. In 2016, the retailer opened a Sears Appliances store, in Ft. Collins, Colo.

The new stores showcases the top major appliance brands in a bright, spacious setting with interactive displays. Home appliances are displayed in kitchen vignettes. Shoppers can also visualize how new appliances would look in a full-scale kitchen courtesy of a 100-inch interactive digital display. Using a tablet, they can select common kitchen layouts and appliances and further customize the experience by choosing colors and finishes. They also can use the digital display to shop for other products on sears.com. Shoppers can also try out mattresses from top brands.

The new locations will also feature a number of integrated services, including:

• Meet with An Expert: Shoppers can schedule appointments with in-store experts for assistance in purchasing appliances and mattresses.

• Buy Online and Ship to the Store, In-Vehicle Pickup: Members can purchase all products available on Sears.com or Kmart.com, ship to the store for free, then pick up their items at the store when they arrive, where they will be ready in five minutes, guaranteed.  The can also choose to have their item brought out to them by using Sears' In-Vehicle Pickup service.

• Anyone, Anywhere Pickup: Members can order any item on Sears.com or Kmart.com and send a friend or family member to pick up the purchase — particularly useful for parents purchasing items for their kids who may be away at college.