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Menomonee Falls, Wis. -- Kohl’s Department Stores has debuted its new brand campaign, based on the word “Yes.” A 60-second commercial, featuring designer Vera Wang, unveils the “Yes” campaign using striking visuals and artists’ renderings of the letters “Y,” “E,” and “S.”

Mia Goldwyn was named chief content officer at StyleHaul, a company that describes itself as the leading multi-platform marketing solution for fashion and beauty brands with scale.

Goldwyn joins StyleHaul, a platform with 138 million YouTube subscribers with 53 million unique monthly visitors, from Paramount Pictures. She spent 13 years with the studio and most recently served as vp of business development, digital and insurge. In her new role she will report to StyleHaul president and CEO Stephanie Horbaczewski.

New York -- Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services. The company’s 2014 “Digital Marketer: Benchmark and Trend Report” also reveals that after visiting Facebook, YouTube or Pinterest, consumers go to Amazon.com more frequently than any other retailer website.

Here’s how the downstream traffic from social media sites to retail sites shapes up in the Experian report:

New York -- Social media delivers more than wish-list window shopping — it is, essentially, a social-purchasing path for young women that leverages each platform's strength and point of engagement to enhance the shopping process, according to a survey by Teen Vogue. And according to respondents, the future belongs to Instagram. It is the platform most cited as the one that "everyone will be talking about next year," and the clear must-have app this year.

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

To celebrate the start of the men’s and women’s college basketball tournament, appliance and electronics retailer Hhgregg is kicking off its March into Hhgregg event,”which will award more than $50,000 in prizes from LG Electronics.

From now through April 7, Hhgregg shoppers can enter daily online, via smartphone, on Facebook and in-store. Winners will be selected instantly, weekly, and one grand prize winner will be selected on April 8.

In recent years, the retail industry’s view of technology has expanded from something only the IT department needs to be concerned about to something that other departments, such as marketing and finance, also share an active interest in. But as demonstrated by the speakers lined up for the March 11 Tech Boot Camps at this week’s SPECS conference in Dallas, technology is also a concern of operational departments such as store planning, energy management, construction management, and real estate.

Secure the Perimeter

Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey's Consumer Commerce Monitor study released this week. 

Canton, Mass. — Dunkin’ Donuts is launching a Valentine’s Day marketing campaign that includes the Zoosk dating site as well as Twitter. On Feb. 13 and 14, people who register at Zoosk will have the chance to win a $5 Dunkin’ Donuts mGift.

Bud Light, the official beer sponsor of the NFL, is teaming up with NFL Hall of Famer Bruce Smith to launch "Stay in the Game/Drink Responsibly" — an integrated campaign that will provide adults with a reliable way to travel during the weekend of the big game.

"At Bud Light, we take pride in being a leader in encouraging consumers to drink responsibly," said Rob McCarthy, VP, Bud Light. "'Stay in the Game' is designed to connect with and inspire fans to make smart decisions on Super Bowl Sunday."