YouTube

New York - ATGStores.com, an independent, wholly owned subsidiary of Lowe’s, has increased conversions by 14% with customized product videos from Treepodia. This represents a 5.5 times ROI based on the increase in sales.

ATGStores.com carries a selection of lighting, furniture, hardware, plumbing and home décor. The retailer had created its own “how-to-videos” to help customers with their own projects but wanted to create product videos on a large scale.

Cost Plus World Market is looking to drive summer traffic early with a new celebrity video campaign and sweepstakes.

The retailer of furniture, décor, accessories and gourmet food for every season can enter the Summer Getaway sweepstakes at worldmarketsweepstakes.com for a chance to win one of four grand prize trips for two to Florida, Hawaii, South Carolina, New York, or New Orleans. In addition, each grand prize includes hotel accommodations and a $500 World Market gift card.

New York – McDonald’s responds more slowly to Twitter commentary than other major fast-food hamburger chains, but tweets more often than Wendy’s or Burger King. According to social media analysis conducted by the Wall Street Journal using a tool from Unmetric, Starbucks has 7.7 million Twitter followers, almost triple the 2.8 million Twitter followers held by McDonald’s, the number two fast food chain on Twitter.

Other findings include:

Petco is leveraging the combined power of video and celebrities with its latest promotion, "Think Adoption First."

Sephora is focusing on developing new strategies and technologies for omnichannel retailing with a new hub situated close to Silicon Velley.

San Francisco -- Sephora on Thursday officially unveiled its San Francisco-located Innovation Lab, which will focus on the development of new strategies and technologies for both in-store and mobile shopping. In conjunction with the debut of the Lab, the beauty retailer announced the rollout of four new digital programs:

London – If a picture is worth 1,000 words, then perhaps a video is worth 1,000 sales. U.K. electric appliance retailer ElectricShopping.com has increased unit sales by 37% using Treepodia’s new YouTube Fetcher service.