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New York -- According to a report by IBM, U.S. shoppers took full advantage of early promotions this holiday season, driving a 17.4% increase in online sales Thanksgiving Day. This increase set the stage for 20.7% growth on Black Friday. The biggest surge came from mobile consumers, with sales reaching 16.3%, led by the iPad.

The data is the result of cloud-based analytics findings from IBM.  

Other findings of the IBM Digital Analytics Benchmark revealed the following trends:

New York -- Results of the 16th annual Brand Keys Loyalty Leaders survey released Friday revealed that Apple, Amazon, Samsung, YouTube and Twitter have the most loyal followings.

BETHEL, Conn. — Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand's Trust Your Power program, which aims to encourage fans to follow their dreams.

You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a CPG marketer, social media can also be a real-time predictor of your new product’s success.

NEW YORK — JCPenney has asked a New York Federal court to dismiss a lawsuit filed by the visual merchandising firm Hudson + Broad over the Plexiglass LED square frame used in the chain’s new “Fair and Square” branding campaign, Women’s Wear Daily reported.

New York -- J.C. Penney Co. has asked a New York Federal court to dismiss a lawsuit filed by the visual merchandising firm Hudson + Broad over the Plexiglass LED square frame used in the chain’s new “Fair and Square” branding campaign, Women’s Wear Daily reported.

Washington, D.C. -- Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, comScore and The Partnering Group.

Additionally, the “2012 Social and Mobile Commerce Study” discovered that one third of smartphone owners who shop online share their location with a retailer.

WAYNE, N.J. — Toys"R"Us is continuing its support of Alex's Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for all children with cancer, through in-store and online fundraising as well as a social media campaign. Beginning this Friday, June 1 through Tuesday, July 31, the company will "Help Fight Childhood Cancer, One Cup at a Time" with an in-store and online fundraising campaign benefiting ALSF.

FRAMINGHAM, Mass. — Staples has awarded five small businesses $50,000 in free advertising and cash as part of the “Give Your Small Business the Push It Needs” contest. 

Selected from hundreds of video entries submitted on Staples’ Facebook page (facebook.com/staples), each of the five small businesses will receive a total of $50,000 in local cable television advertising and cash in their home markets.

The winners include:

Toy buyers, manufacturers, retailers and others, simply curious about the latest trends, gathered this week at the massive Javitz Center in New York City to see what would be the hottest products for 2012.

Technology continues to be a popular driver of new products, as evidenced by the number of toys designed specifically to work with the iPhone or iPad. However, there was also an apparent shift toward more simple toys, perhaps reflecting the current economy and the inability of many parents to shell out $100 on a toy that will only get played with a short while.