YouTube

Hoffman Estates, Ill. – ShopYourWay, the digital loyalty, marketing and shopping platform of Sears and Kmart, is partnering with YouTube celebrities Ricky Dillon and Jenn McCallister. The two social media stars will serve as “curators of cool” on the Shop Your Way site.

Dillon and McCalister collaborated with Shop Your Way to deliver their first semester fashion picks, creating catalogs members can like, follow and share. They have nearly 10 million fans combined on social media networks such as YouTube, Instagram and Twitter.

New York -- Teen apparel retailer PacSun is partnering with content creators from YouTube in a fun back-to-school marketing campaign. The campaign will feature YouTube stars from StyleHaul, an online community of YouTube subscribers dedicated to women’s fashion and beauty, AdWeek reported.

Mountain View, Calif. – Google Inc. has unveiled its expanded office in Cambridge, Massachusetts. The 300,000-sq.-ft. campus, in the Kendall Square neighborhood, combines space in three buildings previously occupied by Google into one connected campus with a combined 12 floors of office and work space.

The office spreads across one whole building and parts of the other two. It features a public rooftop garden, and a private one for Google employees, along with an employee café offering free meals.

New York – Old Navy is launching a back-to-school promotion on the YouTube video platform. The retailer is releasing a video of a new back-to-school anthem, “Unlimited,” featuring cameos by stars of the youth multichannel network AwesomenessTV.

Pop singer Cody Simpson has become the latest artist to join the American Rag “All Access” campaign, which kicks off July 28 and continues through November. American Rag, available only at Macy’s, launched the program in February, and features exclusive music, videos, online sweepstakes and in-store appearances from some of today’s “rising stars.”

Target is leaving no digital stone unturned this year as its looks engage with shoppers in the lucrative back-to-college market.

San Francisco - DHgate.com, an e-commerce marketplace focused on cross-border trade of Chinese goods, has hired several new executives. These include COO Noah Herschmann, who previously held management roles at Amazon, Groupon, Asia, Staples China and Tweeter.