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  • Survey: Gen Z is a big influencer

    Watch out millennials, there’s a new generational cohort upsetting the retail landscape.   Generation Z has become an increasingly important influencer of consumer spending, according to a new study by HRC Retail Advisory, with new shopping behaviors that focus on both malls and online shopping. (The HRC survey describes Gen Z as individuals born between 1999 and 2006).  

  • Google getting more serious about brick-and-mortar retail

    Google is expanding its brick-and-mortar presence.     Following the opening of its New York City pop-up store last month,  Google has partnered with Best Buy to amp up its retail presence.     

  • Survey: Social media driving shopping decisions

    Thirsty for meaningful brand interactions, consumers are turning to social media more regularly.
     
    While it’s still largely used for socializing and product discovery, social media is increasingly influencing consumer purchasing decisions, according to “Shopping’s Social Influence,” a new report from digital advertising and analytics firm Adlucent.
     

  • Three ways virtual reality will transform customer experience

    Virtual reality (VR) has been gaining traction in retail recently, with major retailers turning to the bleeding-edge technology as a customer engagement tool. But how exactly is VR poised to change the ways consumers interact with and buy products from retailers? Here are three key ways. A full view

  • Tech Bytes: Three Ways Gen Z Will Change Retail

    Everyone is talking about the huge impact millennials are having on retail. Also known as Gen Y, they are usually considered to occupy the 18-to-35 age demographic. But what about Gen Z, the younger siblings (or even children) of millennials?

    Based on what we’ve seen so far, here are three ways Gen Z will change retail in the next few years.

    Video Killed the Retail Star

  • Three Ways Gen Z Will Change Retail

    Everyone is talking about the huge impact millennials are having on retail. Also known as Gen Y, they are usually considered to occupy the 18-to-35 age demographic. But what about Gen Z, the younger siblings (or even children) of millennials?
     
    Based on what we’ve seen so far, here are three ways Gen Z will change retail in the next few years.
     
    Video Killed the Retail Star

  • Shopping Centers in the Digital Age

    One of my favorite times of the year is teaching at the ICSC University of Shopping Centers. I co-teach “Marketing & Social Media: Shopping Centers in the Digital Age” with Tim O’Connell, assistant VP, director of digital marketing and communications, at RPAI. While we present stats, trends and case studies, what energizes me most are the collaborative class discussions on how other shopping centers owners are progressing with their social media efforts.

  • Industry expert cites flexible fulfillment, video as leading IT trends

    Industry veteran Jill Standish, senior managing director of retailer for Accenture Consulting, recently spoke with Chain Store Age about what she sees as some of the biggest IT-related trends facing the industry. Here is her take on the trends:

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