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Two new offerings from Pinterest make the visually-oriented social media platform even more accessible for e-commerce.

Two new offerings from Pinterest make the visually-oriented social media platform even more accessible for e-commerce.

First, Pinterest is launching a new feature called Pinterest Shop. Every day, Pinterest will offer what it calls “hand-picked” product selections. The curated assortments will include products from major retailers like Bloomingdale’s and Nordstrom, as well as from smaller boutique retailers.

Pinterest will roll out Pinterest Shop for desktop and mobile in the next couple of weeks.

Although social commerce is still relatively new, it appears to be quickly gaining acceptance with consumers.

According to a new survey of more than 1,500 U.S. consumers from Citi Retail Services, social commerce, or the concept of using social media to drive sales, is evolving and growing at a faster pace than all other online channels. And shoppers are buying in.

A new e-commerce integration will empower online retailers to sell goods directly through Instagram.

Springbot, an e-commerce marketing platform designed for online stores, has integrated with Instagram to allow the creation of customized shopping pages through a Magento or Shopify merchant’s Instagram profile. Springbot already provides the tracking of revenue attribution for retailers on Facebook, Pinterest and Twitter.

Lowe’s is giving customers a full 3-D view of their home projects, at home as well as in the store.

Lowe’s Innovation Labs, the retailer’s proprietary technology development center, is updating its Holoroom technology and expanding its availability. Partnering with virtual reality technology provider Oculus VR and Google, Lowe’s has upgraded its Holoroom feature, which lets customers visualize how they could use tools and materials sold at Lowe’s.

Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

Target is reaching out directly where consumers digitally congregate for its new Halloween promotion.

Target has launched a six-part YouTube interactive video series, “The House on Hallow Hill,” for Halloween this year. The interactive videos will take viewers through a haunted house and give them options to visit different themed rooms, such as “The Ghoulish Graveyard.”