YouTube

Canton, Mass. — Dunkin’ Donuts is launching a Valentine’s Day marketing campaign that includes the Zoosk dating site as well as Twitter. On Feb. 13 and 14, people who register at Zoosk will have the chance to win a $5 Dunkin’ Donuts mGift.

Chicago -- Shoppers seek out time-saving tools where both technology and innovation are embraced to better serve the consumer. According to the 16th annual Mystery Shopping Study from The E-tailing Group, efficiency most often accompanies search where retailers almost universally (89%) have in place navigational dropdowns for a quick read of the assortment, while 90% of those retailers embellish these locations with favorite products or pre-defined offers.

Bud Light, the official beer sponsor of the NFL, is teaming up with NFL Hall of Famer Bruce Smith to launch "Stay in the Game/Drink Responsibly" — an integrated campaign that will provide adults with a reliable way to travel during the weekend of the big game.

"At Bud Light, we take pride in being a leader in encouraging consumers to drink responsibly," said Rob McCarthy, VP, Bud Light. "'Stay in the Game' is designed to connect with and inspire fans to make smart decisions on Super Bowl Sunday."

New York -- Consumers engage with retailers on Facebook more than they do on the retailers’ own websites. Nine-in-10 consumers say how much they spend is impacted by their social media engagement with a brand. These are some of the findings of a study by Infosys, a leader in consulting, technology and outsourcing.

Consumers engage with retailers on Facebook more than they do on the retailers’ own websites. Nine-in-10 consumers say how much they spend is impacted by their social media engagement with a brand. These are some of the findings of a study by Infosys, a leader in consulting, technology and outsourcing.

By Punit Kulkarni, Symphony Analytics

A decade after Staples made the phrase, “that was easy,” part of the American lexicon, the company is changing how it communicates with consumers and revising its brand logo.

Razor USA said it set holiday sales records this year due to the surging popularity of a $399 ride-on product called the Crazy Cart that YouTube helped make a hit.