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Lowe’s brings projects to life with new Holoroom
Lowe’s is giving customers a full 3-D view of their home projects, at home as well as in the store.
Lowe’s Innovation Labs, the retailer’s proprietary technology development center, is updating its Holoroom technology and expanding its availability. Partnering with virtual reality technology provider Oculus VR and Google, Lowe’s has upgraded its Holoroom feature, which lets customers visualize how they could use tools and materials sold at Lowe’s.
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Social shopping arena gets more crowded
Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.
Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

