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YouTube

  • Another social platform becomes a shopping channel

    Twitter, Facebook, Instagram, Pinterest and YouTube have some new competition as social commerce tools.

    Visual commerce provider Curalate is releasing Curalate Reveal, a new solution enabling consumers to discover and shop products by clicking on images in blogs. Thus retailers can create shopping experiences on their own blogs or blogs of key influencers.

  • Target plans a very social Halloween

    Target is reaching out directly where consumers digitally congregate for its new Halloween promotion.

    Target has launched a six-part YouTube interactive video series, “The House on Hallow Hill,” for Halloween this year. The interactive videos will take viewers through a haunted house and give them options to visit different themed rooms, such as “The Ghoulish Graveyard.”

  • How YouTube drives holiday shopping lists

    With electronic devices in the hands of so many kids, YouTube is becoming a major force in driving their wish lists, according to a new report from Reuters. The wire service says that, as families prepare to spend an estimated $630.7 billion on gifts this holiday season, the smallest screens could have the biggest influence.

  • Birchbox launches in-house makeup brand

    Online beauty and grooming retailer Birchbox is moving into product development as the company launches its own brand of beauty products.

  • Study: E-commerce keeps growing

    The retail revolution may not be televised, but it will be digitized.

    The new Q3 E-commerce Pulse from predictive analytics platform provider Custora shows that e-commerce revenue grew a healthy 11.8% year-over-year in third quarter 2015. E-commerce transactions rose an almost identical 11.6%.

    Mobile continued to grow in significance as a channel for e-commerce in the quarter. Phones and tablets made up a combined 28.7% of e-commerce transactions, up from 23.1% of orders during the same time the prior year.

  • Survey: Consumers like new ‘shoppable media’ trend

    Not only is a picture worth 1,000 words, but it may be worth $1,000.

    A new survey from Adobe shows that consumers have a very positive response to “shoppable media” – online images and videos that serve as direct transactional tools.

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