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  • Lowe’s continues building toward visual future

    Trying to picture how home improvements will look in your mind’s eye can be tough, and Lowe’s is using emerging technology to expand the view.

    Kyle Nel, executive director of Lowe’s Innovation Labs, recently told Chain Store Age how retailer’s proprietary technology development center is developing an app for the new Project Tango virtual reality (VR) mobile platform. Jointly created by Google and computer technology company Lenovo, Project Tango provides mobile devices with spatial capabilities.

  • Torrid model search goes omnichannel

    Plus-size fashion retailer Torrid has a new model to showcase in its latest omnichannel marketing campaign.

    The company has announced the winner of its model search: Lyanna Lynette. The 26-year-old Southern beauty was revealed in a 12-episode Web series on YouTube. The first of its kind in plus-size fashion, the series follows the four finalists as they compete to become the Face of Torrid 2016. The series can be watched, in full, on Torrid's YouTube channel.

  • What will happen in e-commerce during 2016?

    Although it still only represents a small percentage of total retail sales, e-commerce is one of the biggest subjects in retail for 2016.

    Shipping software provider TrueShip offers the following list of 10 predictions for the direction of e-commerce in the new year.

  • Tech Bytes: Top Three Customer Engagement Trends of 2015

    In many ways, 2015 marked the year the customer truly took over. Retailers recognized that constant connectivity and increasingly sophisticated consumer devices have created an environment where customers decide what they want, when and how they want it, and then choose the retailer who can best meet their needs.

    In this environment, retailers scrambled to engage customers in a more personalized and direct way than ever before. Here are the top three customer engagement trends of 2015.

    On the Go

  • Brick & Mortar: Driving in-store sales in a digital age

    According to analytics reports from Adobe and RetailNext, online sales trumped bricks-and-mortar over Black Friday weekend and the trend looks to continue throughout the 2015 holiday season.

    This signifies a shift that’s been obvious for quite some time — consumers are going digital. Does this mean the brick-and-mortar retailer is dying a slow death? Not a chance.

  • Brick-and-mortar isn't dead yet: Converting in-store shoppers to sales

    According to analytics reports from Adobe and RetailNext, online sales trumped bricks-and-mortar over Black Friday weekend and the trend looks to continue throughout the 2015 holiday season.

  • Report: Retailers go outside the box with videos

    Retailers and brands are increasingly going on YouTube and posting “unboxing” videos of happy customers opening products and then examining and celebrating their features and functions for the camera, says the New York Times. [New York Times]

  • Retailers go outside the box with videos

    Retailers and brands are increasingly going on YouTube and posting “unboxing” videos of happy customers opening products and then examining and celebrating their features and functions for the camera, says the New York Times.

    Read more by clicking here.

     

  • Walmart aims to go viral with holiday campaign

    Walmart has kicked off one of its most omnichannel marketing campaigns ever with its Holiday Sing to Salute Military Families.

    The nationwide campaign encourages the public to sing a portion of a classic holiday song while capturing it on video, and then post the video on social media channels to show support for members of the military and their families.

  • Heading into the holiday rush, these retailers are tops in social engagment

    A department store and a beauty specialty retailer have the best momentum in social media going into the holiday season. Meanwhile, an online giant is losing steam.

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