Report: PacSun back-to-school campaign features YouTube stars

New York -- Teen apparel retailer PacSun is partnering with content creators from YouTube in a fun back-to-school marketing campaign. The campaign will feature YouTube stars from StyleHaul, an online community of YouTube subscribers dedicated to women’s fashion and beauty, AdWeek reported.



The campaign features four videos in which StyleHaul favorites discuss PacSun's Bullhead Denim offerings and encourage viewers to submit their own brand interactions and style ideas, the report said. The four women have more than 3.5 million subscribers on the online channel.