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Williams-Sonoma teams with Visa for shoppable videos
San Francisco – Summertime, and the living (and shopping) is easy. Williams-Sonoma Inc. is adhering to this summer ethic by partnering with Visa to launch a co-marketing campaign and four-part video series called “Time to Savor Summer.” The video series, launched in support of the availability of the Visa Checkout online checkout service on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.
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West Elm lifts Williams-Sonoma again
West Elm helped Williams-Sonoma deliver another solid financial performance in the first quarter despite negative effects from the West Coast port dispute and sluggish consumer spending.
Total revenue for Williams-Sonoma Inc. in the first quarter ended May 3 grew 5.8% year over year, to $1.03 billion, versus $974 million in the first quarter of 2014. Same store sales from its flagship Williams-Sonoma brand grew 2.7%, Pottery Barn sales increased 2.4%, West Elm delivered a 15.3% increase in comps, Pottery Barn Kids grew 0.8%, and sales from PBteen increased 3% year over year.