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Two retailers ‘making’ moves with the White House
Etsy and the West Elm division of Williams-Sonoma continue to fuel the maker movement with new initiatives that were launched to coincide with a Presidential Proclamation establishing the National Week of Making.
In conjunction with an event at the White House and a proclamation by President Barack Obama, online retailer Etsy said it planned to expand its Craft Entrepreneurship program to 30 cities by July 2016 from the current 19 cities.
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Williams-Sonoma teams with Visa for shoppable videos
San Francisco – Summertime, and the living (and shopping) is easy. Williams-Sonoma Inc. is adhering to this summer ethic by partnering with Visa to launch a co-marketing campaign and four-part video series called “Time to Savor Summer.” The video series, launched in support of the availability of the Visa Checkout online checkout service on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.
