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PBTeen targets Gen Z with ‘awesome’ video campaign
San Francisco – Never mind Gen Y, the millennial generation that roughly ends with young consumers born in 2000.
Williams-Sonoma tween and tween banner PBteen is targeting the post-2000 “Gen Z” audience with an original six-episode Web series called “Revved Up Rooms.”
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Two retailers ‘making’ moves with the White House
Etsy and the West Elm division of Williams-Sonoma continue to fuel the maker movement with new initiatives that were launched to coincide with a Presidential Proclamation establishing the National Week of Making.
In conjunction with an event at the White House and a proclamation by President Barack Obama, online retailer Etsy said it planned to expand its Craft Entrepreneurship program to 30 cities by July 2016 from the current 19 cities.
