Williams-Sonoma Inc.

Between a partnership with Sonos and its expansion into the boutique hotel business, it’s been a busy couple of weeks for West Elm. And with it all, the home furnishings retailer continues to grow its core business.   West Elm will open its third store in Nevada, in Downtown Summerline, on Oct. 6. As part of the retailer’s Local program, eight Nevada-based makers and designers will sell their products with the store’s holiday assortment of modern furnishings and décor.  

Shoppers at select West Elm stores will soon have their very own listening rooms — with state-of-the art sound speakers.   The home furnishings retailer announced a partnership with Sonos to sell the company’s sound speakers and components in its U.S. stores and website, and to install “Sonos listening labs” in 16 West Elm stores. The listening rooms will be outfitted with West Elm’s signature modern furnishings and accessories and Sonos home sound system products.   

West Elm is expanding into the hotel business. And most everything in the guest rooms will be for sale.   The retailer, a division of Williams-Sonoma, is partnering with hospitality management and development company DDK to launch a chain of boutique hotels.    

As retailers industry-wide search for the ideal customer engagement program, Williams-Sonoma is getting back to basics.  

Photo: Sonya Gafsi Oblisk    Whole Foods Market named the former VP of marketing for Walmart’s Sam’s Club division as global VP of marketing.  

TRENDING STORES: Hello Kitty‘s pop-up café, at Irvine Spectrum Center in Irvine, Calif., has been drawing crowds since it opened in July. It’s housed in a shipping container that’s been painted pink and refurbished with a counter and dining patio area, complete with bistro tables and pink-and-white striped awnings. Character graphics adorn the exterior and interior container panels. The café will remain open for a year.

Williams-Sonoma Inc. reported mixed results for the second quarter, and issued a weak outlook for the current quarter amid "a more cautious consumer.”   The retailer reported net earnings of $51.8 million for the quarter ended July 31, compared with $53.7 million in the year-ago period.   Net revenues increased 2.1% to $1.16 billion, short of expectations, up from $1.13 billion last year.   

Beauty giant Sephora scores the highest when it comes to online gifting.    That’s according to RSR Research’s sixth annual digital gifting benchmarking report.  Sephora came out on top, scoring 55 points out of a possible 66 points, followed by Starbucks (50.5) and The Home Depot (46.5). Rounding out the top five: Dunkin’ Donuts (44.5) and Amazon (43). (The top 25 retailers in the study are listed at the end of article.)