Wayfair LLC

Wayfair is making it even easier for shoppers to purchase home furnishings and décor from their mobile devices.  

Wayfair Inc. has launched an in-house developed virtual reality app to help customers plan their outdoor patio area.    The retailer’s new Patio Playground application uses Facebook’s Oculus Rift platform, Developed by Wayfair Next, the company’s in-house research and development team, the app allows shoppers to immerse themselves in an inspirational landscape, where they can explore, rearrange, and discover furniture and décor from Wayfair’s catalog.  

Michael O’Hanlon, who has been an executive with Wayfair Inc. for a decade, is transitioning to a new role with the company.   O’Hanlon has been named VP of government and industry relations. Previously Wayfair’s VP of corporate and business development since September 2006, O’Hanlon will now spearhead government relations strategy and ongoing collaboration with legislators, policymakers, regulators and other industry leaders at the federal, state and local levels.  

I recently had the opportunity to visit the Wayfair Next innovation lab at Wayfair’s downtown Boston headquarters.   My genial hosts, Wayfair co-founder Steven Conine and Wayfair Next director Mike Festa, explained the lab’s mission and let me demo some very cool technologies.  

I recently had the opportunity to visit the Wayfair Next innovation lab at Wayfair’s downtown Boston headquarters.   My genial hosts, Wayfair co-founder Steven Conine and Wayfair Next director Mike Festa, explained the lab’s mission and let me demo some very cool technologies.  

Chain Store Age recently visited Wayfair Next, the in-house innovation lab in the Boston headquarters of online home furnishings retailer Wayfair Inc.

Steven Conine, co-founder of Wayfair and Mike Festa, director of Wayfair Next, discussed the lab’s mission and the importance of innovation in retail.

Customers of Wayfair Inc. no longer have to guess how items will look in their own personal spaces.

The online home furnishings and decor retailer has launched WayfairView, its new augmented reality (AR) smartphone application. Developed by Wayfair Next, the company’s in-house research and development team, the app, using Google technology, allows shoppers to visualize furniture and décor in their homes at full-scale before they make a purchase.

Online home furnishings retailer Wayfair Inc. is rolling out an in-house-developed display advertising platform that will deliver tailored messages and collect customer data.

Known as Magellan, the platform was built in-house by Wayfair’s engineering, data science, and marketing teams. Magellan leverages enhanced bidding models that allow the flexibility to continually enhance targeting capabilities over time. This targeting also lets third-party Wayfair Media Solutions users extend the reach of their advertising programs.