Wayfair LLC

Wayfair is streamlining the way its shoppers navigate its vast online catalog as they search for specific looks.    The retailer launched “Search with Photo,” a new feature that leverages artificial intelligence to make it easier for shoppers to find their desired furnishings. Shoppers can now simply snap a photo to find and purchase specific products that match the looks they see and love.   

Wayfair’s newest digital endeavor could be a valuable resource for the design community.    The home furnishings brand released its 3D model library on SketchUp, 3D modeling software used by architects, engineers, design, construction professionals, and members of the global maker community. Through the partnership, Wayfair is releasing approximately 1,000 models to SketchUp’s 3D Warehouse, enabling designers to visualize the company’s furniture and décor products in their designs.  

Wayfair credits innovation, increasing brand awareness and repeat customers for its strong fourth quarter growth.   The home decor brand’s total net revenue for the fourth quarter ended December 31, 2016, rose 33.1% from last year to $984.6 million, topping analysts’ expectations for $975.32 million. The company’s gross profit was $238.6 million, or 24.2% of total net revenue.  

Wayfair has tapped into analytics with an unusual goal: to rank its most enthusiastic football fans ahead of the Super Bowl.    By using analytics to tap sales data of its NFL merchandise, Wayfair pinpointed its most enthusiastic team fan bases — and where they reside. The online retailer’s results are based on overall sales of licensed merchandise sold on its NFL Fan Shop during the 2016-2017 NFL season (Sept. 8, 2016-Jan. 15, 2017).  

Wayfair is extending its commitment to 3D technology — again.   The online furniture retailer expanded the library of its WayfairView augmented reality app by “thousands” of products. The app is also now available on the Asus ZenFone, a smartphone that is equipped with Google’s Tango and Daydream virtual reality functionality.   

Wayfair not only dominated during Cyber Week — it hit a company high.    The pure play home furnishings retailer reported a 52% increase year-over-year in direct retail gross sales (defined as dollars of order intake) for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. The growth rate of total company gross sales was 46% YOY during the same period.   

Wayfair is making a bold move to grab more consumer wallet-share, and compete with brick-and-mortar retailers.   Complementing its private label credit card, Wayfar is offering a financing option to consumers purchasing furniture and decor. Through a partnership with financial services company Affirm, Wayfair shoppers now have the flexibility to buy now and make monthly payments for their purchases — a move that extend financing options to a broader range of customers.  

Who hasn’t wanted to buy “looks” featured on their favorite television show? Now, it’s a reality.   A new TV talk show series, created through a partnership between Wayfair and A+E Networks, will allow viewers to purchase all featured items on Wayfair.com.   The show, called The Way Home, uses a combination of home décor and DIY how-to’s, room makeovers and everyday solutions for better living — and everything displayed is for sale.  

Digital retailing is on the rise, but sometimes you just need to speak to a human being.

Online home furnishings retailer Wayfair is making this task even easier for its growing customer base with the opening of a new customer service center in Bangor, Maine. The facility will employ 450 full-time customer service positions, a workforce that will reinforce an already-reputable retail experience among its rapidly growing customer base.

Wayfair is making it even easier for shoppers to purchase home furnishings and décor from their mobile devices.