Wayfair LLC

Wayfair not only dominated during Cyber Week — it hit a company high.    The pure play home furnishings retailer reported a 52% increase year-over-year in direct retail gross sales (defined as dollars of order intake) for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. The growth rate of total company gross sales was 46% YOY during the same period.   

Wayfair is making a bold move to grab more consumer wallet-share, and compete with brick-and-mortar retailers.   Complementing its private label credit card, Wayfar is offering a financing option to consumers purchasing furniture and decor. Through a partnership with financial services company Affirm, Wayfair shoppers now have the flexibility to buy now and make monthly payments for their purchases — a move that extend financing options to a broader range of customers.  

Who hasn’t wanted to buy “looks” featured on their favorite television show? Now, it’s a reality.   A new TV talk show series, created through a partnership between Wayfair and A+E Networks, will allow viewers to purchase all featured items on Wayfair.com.   The show, called The Way Home, uses a combination of home décor and DIY how-to’s, room makeovers and everyday solutions for better living — and everything displayed is for sale.  

Digital retailing is on the rise, but sometimes you just need to speak to a human being.

Online home furnishings retailer Wayfair is making this task even easier for its growing customer base with the opening of a new customer service center in Bangor, Maine. The facility will employ 450 full-time customer service positions, a workforce that will reinforce an already-reputable retail experience among its rapidly growing customer base.

Wayfair is making it even easier for shoppers to purchase home furnishings and décor from their mobile devices.  

Wayfair Inc. has launched an in-house developed virtual reality app to help customers plan their outdoor patio area.    The retailer’s new Patio Playground application uses Facebook’s Oculus Rift platform, Developed by Wayfair Next, the company’s in-house research and development team, the app allows shoppers to immerse themselves in an inspirational landscape, where they can explore, rearrange, and discover furniture and décor from Wayfair’s catalog.  

Michael O’Hanlon, who has been an executive with Wayfair Inc. for a decade, is transitioning to a new role with the company.   O’Hanlon has been named VP of government and industry relations. Previously Wayfair’s VP of corporate and business development since September 2006, O’Hanlon will now spearhead government relations strategy and ongoing collaboration with legislators, policymakers, regulators and other industry leaders at the federal, state and local levels.  

I recently had the opportunity to visit the Wayfair Next innovation lab at Wayfair’s downtown Boston headquarters.   My genial hosts, Wayfair co-founder Steven Conine and Wayfair Next director Mike Festa, explained the lab’s mission and let me demo some very cool technologies.