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Wayfair LLC

  • Wayfair brings products into consumers’ home — virtually

    Customers of Wayfair Inc. no longer have to guess how items will look in their own personal spaces.

    The online home furnishings and decor retailer has launched WayfairView, its new augmented reality (AR) smartphone application. Developed by Wayfair Next, the company’s in-house research and development team, the app, using Google technology, allows shoppers to visualize furniture and décor in their homes at full-scale before they make a purchase.

  • Wayfair puts targeting on display

    Online home furnishings retailer Wayfair Inc. is rolling out an in-house-developed display advertising platform that will deliver tailored messages and collect customer data.

    Known as Magellan, the platform was built in-house by Wayfair’s engineering, data science, and marketing teams. Magellan leverages enhanced bidding models that allow the flexibility to continually enhance targeting capabilities over time. This targeting also lets third-party Wayfair Media Solutions users extend the reach of their advertising programs.

  • Wayfair names new infrastructure head

    Wayfair Inc. has appointed Chad Ghosn VP of IT infrastructure and security.

    Ghosn will oversee a large engineering team that is responsible for scaling Wayfair’s infrastructure system to meet customer demands and company needs. Before joining the online home furnishings retailer, Ghosn led the infrastructure team at Expedia Inc.

    Prior to his role at Expedia, Ghosn spent more than a decade in various infrastructure leadership positions at Dell Inc. Previously, he led network operations for Kaiser Permanente.

  • Wayfair treads innovation lab path

    Wayfair Inc. is turning inward to give shoppers a new view of its wares.

  • South Dakota sues four big online retailers over sales tax

    South Dakota has filed a lawsuit against four online retailers, joining a growing number of other states in a battle that could well end up in the Supeme Court, according to a report by corporatecounsel.com

  • Wayfair partners with home services start-up Porch to compete with Amazon

    Online home furnishings retailer Wayfair Inc. is partnering with Seattle-based home services platform Porch.com to offer home installation and assembly services to its customers.

  • Wayfair pins hopes on social offering

    Online home furnishings retailer Wayfair Inc. is having success with a proprietary feature that may have been inspired by one of the hottest emerging social platforms.

    According to Wayfair, its Idea Boards feature is growing rapidly in popularity, especially among users of the retailer’s mobile app. Idea Boards is an online tool that enables customers to save and organize their favorite Wayfair products in one location.

  • Joss & Main launches expanded website, app

    Home furnishings retailer Joss & Main is overhauling its shopping experience by focusing on helping shoppers create a beautiful home for less.

    The retailer has expanded its assortment beyond home décor to include everyday staples and an extensive selection of more than 70,000 products, an increase of almost 10-fold. Shoppers can now also expect everyday free shipping on orders over $49.

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