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Home furnishings retailer adds Apple Pay on the mobile Web


Wayfair is making it even easier for shoppers to purchase home furnishings and décor from their mobile devices.

Wayfair now offers Apple Pay on the Web, a move that will help shoppers make easy, secure and private payments in Safari on iPhone, iPad and Mac. iPhone 7, iPhone SE, iPhone 6s, iPhone 6s Plus, iPhone 6 and iPhone 6 Plus users already benefit from Apple Pay support on the Wayfair, Joss & Main and AllModern mobile apps. However, integrating Apple Pay on the Web will allow secure purchases for even more customers, as it eliminates the need to re-enter shipping and billing information, and makes secure checkout even quicker and easier.

“We have always been committed to delivering an exceptional customer experience no matter how consumers choose to shop,” said Ed Macri, Wayfair’s chief product and marketing officer. “We are delighted to bring Apple Pay on the Web to our consumers this fall. The availability of Apple Pay at checkout in Safari will add a new level of convenience for customers who shop Wayfair. com, Joss & Main and AllModern on iPhone, iPad and Mac.”

Keeping security top of mind, Apple Pay does not store actual credit and debit card numbers on the device or Apple servers. Instead, a unique device account number is assigned, encrypted and securely stored in the Secure Element on the shopper’s personal device. Each transaction is then authorized with a one-time unique dynamic security code.

Whether purchasing mattresses, children’s beds, bedding sets, outdoor seating sets, dining sets or kitchen islands, the new capability promises to make shopping Wayfair’s vast catalog of more than 7 million products even easier and more secure for smart device customers.

“It’s exciting to see that our customers are just as comfortable purchasing beds and dining sets from their iPhone as they are buying smaller decorative accessories and everyday household items,” added Macri. “As more customers turn to their phones to shop for their homes, we are pleased to deliver an even more convenient checkout experience with Apple Pay.”
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