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Online home furnishings retailer moves into virtual reality
Wayfair Inc. has launched an in-house developed virtual reality app to help customers plan their outdoor patio area. The retailer’s new Patio Playground application uses Facebook’s Oculus Rift platform, Developed by Wayfair Next, the company’s in-house research and development team, the app allows shoppers to immerse themselves in an inspirational landscape, where they can explore, rearrange, and discover furniture and décor from Wayfair’s catalog. -
Wayfair shifts veteran exec to new role
Michael O’Hanlon, who has been an executive with Wayfair Inc. for a decade, is transitioning to a new role with the company. O’Hanlon has been named VP of government and industry relations. Previously Wayfair’s VP of corporate and business development since September 2006, O’Hanlon will now spearhead government relations strategy and ongoing collaboration with legislators, policymakers, regulators and other industry leaders at the federal, state and local levels.

