Salesforce

As consumers connect with their favorite brands, they expect a consistent shopping experience.   With the help of Salesforce.com, The Aldo Group consolidated shopper data across its enterprise so it can create a singular shopping experience. By adding a cloud-based platform, Aldo gained 360-degree views of each shopper, a move that provides better insight into their preferences and allows the chain to engage with consumers more effectively.  

Sam’s Club has selected Salesforce’s customer success platform to digitally transform business membership acquisition and engagement, and create an enhanced membership experience across its more than 650 clubs nationwide.  

The e-commerce landscape just shifted with the announcement Salesforce will purchase Demandware for $2.8 billion.
 
Demandware’s recently enhanced flagship Commerce Cloud platform is one of the leading e-commerce solutions on the market. Notable retail Demandware users include Lands’ End, Marks & Spencer, Urban Decay, and True Religion. According to figures released by IHL in December 2015, Demandware is the number two retail SaaS company by installed revenue, trailing only Microsoft.
 

Duluth Holdings just put a key element of its growth strategy in place, choosing cloud commerce solutions provider Demandware to integrate its physical and digital presence.

Going to market under the banner of Duluth Trading Company, the retailer said it selected Demandware to optimize is digital and omnichannel growth strategies.

Increased security risks tops the list of a new survey of 300 top global retail executives on the topics keeping them up at night.

According to “Finding Retail Growth: A View from the Corner Office,” sponsored by Demandware and conducted by Economist Intelligence Unit, retail leaders view increased security risks, the rise of globally competitive online marketplaces, shifts in consumer taste and increased globalization as the four most significant challenges impacting the industry.

Retailers looking to keep up with consumer demand for an individualized and seamless customer experience have a new supporting technology option to consider.

January is a tech bonanza for retail, with interesting, innovative and sometimes downright out-there new technologies and brands on display at the Consumer Electronics Show in Las Vegas and the National Retail Federation’s Big Show in New York City. It’s nearly impossible to keep track of every startup out there, but here’s a selection of the most promising ventures that should be on your radar.

Reemo

Specialty gourmet gift retailer Harry & David wants to make sure information about its stores is as easily accessible as possible.

Harry & David, is leveraging the SIM Partners Velocity local marketing automation platform to manage its local search marketing efforts. With Velocity, Harry & David will be able to manage and distribute its store location data. Thus the retailer will be able to ensure that information about its retail stores is accurate and visible in local and mobile search results.