Quiksilver moves to the cloud and standardizes digital commerce with Demandware

BURLINGTON, Mass. - Demandware, a provider of enterprise cloud commerce solutions, announced that Quiksilver has expanded its relationship with Demandware to roll out the cloud platform on a global scale. The company made the switch from an on-premise solution for improved time to market and to provide a consistent customer experience across multiple brands and geographies, while driving growth.



Quiksilver’s initial implementation with Demandware consisted of nearly 60 sites across Europe that resulted in a 65% increase in revenue in 2013. Quiksilver brands––Quiksilver, Roxy and DC Shoes––are now on the Demandware Commerce Cloud across all of North America, Europe, and Russia. The company is starting to implement in Brazil now and plans to scale on the cloud platform and move its APAC ecommerce sites onto Demandware in 2016.

“Demandware illustrated early on what a successful partnership looks like, making the global consolidation of our digital commerce operations on Demandware a natural move,” said Jose Cledera, CIO, Quiksilver. “With Demandware, we are able to focus on our strategic business initiatives and enhance the consumer shopping experience. Demandware supports our global commerce strategy and helps us execute against it.”

“To succeed in today’s dynamic retail environment, we must prioritize the customer shopping experience,” added



Nicolas Foulet, senior VP global digital, Quiksilver. “Successfully launching nearly 60 sites in under a year, Demandware exceeded our expectations. Demandware enables us to deliver a highly branded and integrated content and commerce experience that is contributing to the growth of our online sales.”



The new ecommerce sites embody the Quiksilver brands and integrate content and commerce into the shopping experience. Detailed product information and reviews, rich imagery and videos are used throughout the site to help illustrate the brand experience. The Quiksilver and Roxy blogs highlight surf and snow stories, how to’s and tips with action images and videos, while also providing quick links to purchase products.



The sites also allow consumers to shop by categories, such as activity or collection, and are mobile optimized using Demandware’s responsive web design capabilities.