PacSun

Anaheim, Calif. -- Pacific Sunwear of California Inc. reported fiscal second-quarter earnings of $7.5 million, in line with Wall Street estimates, compared to net loss of $19.2 million in the year ago period, helped by improved sales in its men’s division. But the teen apparel retailer forecast a wider-than-expected loss for the current quarter.


The company posted revenue of $211.7 million in the period, better than expected, up from million from $210.1 million last year.

Hoffman Estates, Ill. – ShopYourWay, the digital loyalty, marketing and shopping platform of Sears and Kmart, is partnering with YouTube celebrities Ricky Dillon and Jenn McCallister. The two social media stars will serve as “curators of cool” on the Shop Your Way site.

Dillon and McCalister collaborated with Shop Your Way to deliver their first semester fashion picks, creating catalogs members can like, follow and share. They have nearly 10 million fans combined on social media networks such as YouTube, Instagram and Twitter.

New York -- Teen apparel retailer PacSun is partnering with content creators from YouTube in a fun back-to-school marketing campaign. The campaign will feature YouTube stars from StyleHaul, an online community of YouTube subscribers dedicated to women’s fashion and beauty, AdWeek reported.

Foothill Ranch, Calif. - Christine Lee has been appointed executive VP and chief merchandising officer, starting on Sept. 3. Lee served as senior VP/general merchandise manager, women’s apparel, accessories and design at Pacific Sunwear of California Inc since 2010.

Prior to Pacific Sunwear, Lee spent 18 years with Urban Outfitters Inc. Brieane Breuer, who joined PacSun in 2007 and is the company's current VP of women's design, will replace Lee on an interim basis.

Anaheim, Calif. - Pacific Sunwear of California Inc. celebrated its inaugural "Golden State of Mind Day" on June 21, which was the first day of summer and the longest day of the year. PacSun ran a full, 20-hour day of events and activations across the U.S.

The #GSOMday hashtag was leveraged throughout the day on PacSun social channels, and all posts supporting GSOM Day are now featured on the PacSun website.

Pacific Sunwear overcame weak mall traffic and bad weather to log its eighth consecutive quarter of same-store sales growth with a 2% comp increase in the fourth quarter.

The teen and young adult retailer said sales from continuing operations during the quarter ended Feb. 1 totaled $218.6 million compared to sales of $222.8 million during the fourth quarter the prior year, a period which included the benefit of an additional week which added sales of $9 million. PacSun ended its most recent fiscal year with 618 stores compared to 644 in the year earlier period.

Anaheim, Calif. – Pacific Sunwear of California Inc. reported a net loss of $22.5 million during the fourth quarter of fiscal 2013, up from a net loss of $19.8 million in the same period a year earlier. Net sales dropped 2% to $218.6 million $222.8 million, while same-store sales rose 2%.

Pacific Sunwear cited the 53rd week in fiscal 2012 as negatively affecting its comparative fiscal 2013 results. Looking ahead, the retailer expects a same-store sales increase of 1 to 4% and revenues of $169 million to $174 million during fiscal 2014.

Anaheim, Calif. – Pacific Sunwear experienced explosive growth in net income during the third quarter of fiscal 2013, skyrocketing to $17.2 million from $948,000.

Net sales fell 4% to $206.6 million from $215.5 million, while same-store sales grew 1%.