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Rue21 builds up management team

Fast-fashion retailer Rue21 has named three new additions to its leadership team.

Brian Rogers has joined Rue21 as senior VP and chief HR officer. Responsible for directing all of the people functions of the company, Rogers will report to CEO Michael C. Appel. Rogers comes to Rue21 after serving nearly seven years at Ascena Retail Group Inc., most recently as senior VP HR corporate. Prior to Ascena, Rogers held VP-level HR positions with L Brands, and began his career as an HR director at Nike and HR manager at Deutsche Post AG.

Robert Brous has joined Rue21 as VP e-commerce and digital. Reporting to Appel, Brous is responsible for leading a team focused on managing all digital and e-commerce growth initiatives, including the online marketing, planning, operations, implementation, and management of Rue21's e-commerce business channel. Brous joins Rue21 from Spencer Gifts' Spirit Halloween, where he was senior director e-commerce for four years. Prior to Spencer, he was VP, e-commerce and marketing at Brous began his career at Budd Leather.

Michael Cingolani has joined Rue21 as VP of Guys merchandising, responsible for developing and implementing merchandise strategy for all merchandise categories within Guys. He reports to Karen Pinney, Rue21's senior VP and chief merchandising officer. Cingolani joins Rue21 from Tillys, where for nearly five years he was division merchandising manager for men's and boys apparel. Prior to Tillys, he held various positions in merchandising at CCS/, Lands’ End, PacSun, Kohl's, and American Eagle Outfitters.

"One of our key initiatives in rebuilding Rue21 has been to upgrade and strengthen our management team throughout the entire organization both at headquarters and in the field,” said Appel. “With the addition of highly- skilled and experienced leaders such as Brian, Robert, and Michael, we continue our strategy to build a world-class management group as we build the Rue21 franchise."
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