PacSun

Driving conversion in a digital landscape requires a new level of engagement.   Pacific Sunwear of California has found a way to reconnect with its digital shoppers, as well as improve its click performance, drive conversion, and thus, sales. Using Rakuten Marketing Search, a solution available through Kenshoo’s advertising platform, the retailer is refining its strategic marketing approach, focusing on consumer engagement (click performance) and automating its ad spend management processes.  

Pacific Sunwear of California Inc. has won court approval to exit Chapter 11 bankruptcy.   The chain’s reorganization plan was approved by the court on Tuesday. Under the plan, the chain will give all its stock to affiliates of private equity firm Golden Gate Capital, its senior lender.   

In a not unexpected move, beleaguered teen apparel retailer Pacific Sunwear of California Inc. filed for Chapter 11 bankruptcy court protection.

In a court filing on Thursday in Delaware, the Anaheim, California-based retailer listed assets in the range of $50 million to $100 million and liabilities of between $100 million and $500 million. It listed Simon Property Group and Nike Inc. among its top creditors. The chain named RCS Real Estate Advisors, New York, as its real estate advisor.

Pacific Sunwear of California has hired financial advisors to help deal with its maturing debt, according to The Wall Street Journal.

In 2011, PacSun received a $100 million credit line from Wells Fargo and a $60 million loan from an affiliate of Golden Gate Capital. Both loans will be due in December, the report said.

Similar to other teen retailers, PacSun has been dealing with increased online competition and a shift in teen spending. The company has had three consecutive quarters of declining sales and negative same-store sales.

When it came to clicking online coupons in 2015, consumers had clear preferences about what they wanted discounts for.

Online deal and discount platform RetailMeNot.com released a list of the 10 most popular coupons among its users in 2015. Some offers received close to 1.5 million clicks. In order, consumers clicked:

• 20% off one item at Tillys
• $5 off an online order of $15 or more at Ulta
• Up to 35% off a car rental at Budget

More Stride Rite shoe stores are closing as parent company Wolverine World Wide increases its focus on direct sales and improving the performance of lifestyle brands.

Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.

Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.

Anaheim, Calif. – Pacific Sunwear of California Inc. is launching a major expense reduction initiative in the wake of disappointing second quarter results.

A California-based teen retailer is launching a major expense reduction initiative in the wake of disappointing second quarter results.