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PacSun

  • Simon aims to transform back-to-school shopping

    Mall operator Simon knows teen girls are a key part of its consumer base, and it is courting them this summer.

  • Simon courts teen girls across channels

    Indianapolis - Mall operator Simon knows teen girls are a key part of its consumer base, and is courting them this summer. Simon and Teen Vogue are partnering to present the fourth annual Teen Vogue Back-to-School Saturdays (BTSS) omnichannel promotion.  

  • Retail Rap: Is the Apparel Industry Dressing Down?

    In a column I wrote between Black Friday and Christmas last year, I talked about how “apparel sales have been languishing”, and I mentioned that the “industry buzz is all about the struggles in apparel, where retailers just can’t seem to discount clothing enough to get things to pick up.”

  • PacSun rides sales wave against profit undertow

    Pacific Sunwear said it will lose less money in the fourth quarter than originally expected after its California lifestyle product assortment resonated with holiday shoppers and drove a 9% same store sales increase.

  • PacSun beats Street; 11th quarter of same-store sales increases

    Anaheim, Calif. – Pacific Sunwear of California Inc. reported a $469,000 net loss in the third quarter of fiscal 2014, compared to net earnings of $17.7 million the same period the prior year. The loss, which included a charge stemming from a $60 million term loan with Golden Gate Capital, was smaller than expected by Wall Street and driven by one-time charges.   Net sales were $212.3 million, up 4.4% from $202.8 million.    Same-store sales rose 4%.   

  • PacSun adds marketing muscle to regain glory

    Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers.

  • PacSun names former Guess exec as chief marketing officer

    ANAHEIM, Calif. — Pacific Sunwear of California announced the appointment of Amber Fredman-Tarshis as its senior VP and chief marketing officer.  She most recently served as CMO of Guess?. Fredman-Tarshis’ background also includes executive roles at Puma, Warner Bros., Victoria's Secret.
     

  • Men’s division bolsters PacSun in Q2

    Improved sales in Pacific Sunwear’s men’s division helped bolster the company’s earnings for the second quarter ended Aug. 2.

    The company reported earnings of $7.5 million for the quarter, compared to a net loss of $19.2 million in the year-ago period. Comparable store sales inched up 0.3%.

    Revenue for the quarter was a better-than-expected $211.7 million, up from $210.1 million last year.

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