Teen apparel chain inches closer to a unified shopping experience
Pacific Sunwear of California is taking steps to better connect with its customers — regardless of the channel they use to shop.
Since the teen apparel chain was acquired by Golden Gate Capital in Sept. 2016, it has made rapid changes to advance the business. One of its biggest priorities included a unified commerce strategy that enables PacSun to be more connected to its customers. This is a big undertaking however, as the company aims to integrate 422 stores across the United States and Puerto Rico, and an e-commerce business.
PacSun is taking aggressive steps to achieve those goals. By entering into a partnership with Columbus Consulting, the company is staying on point. The partners developed a Unified Commerce Roadmap, which serves as a blueprint to connect all technologies and ensure a smooth transition into a unified commerce environment.
“The Unified Commerce Roadmap that Columbus Consulting has helped us build is instrumental to our success as we work aggressively to meet the changing needs of our customers,” said Alan Flaesgarten, VP IT, PacSun. “Through Columbus Consulting’s work, we are now able to begin our journey to enable a seamless customer experience across all retail channels.”
The partners have completed the roadmap phase of the project, and are now selecting the products and solutions that will help PacSun realize their unified commerce goals, the company added.
Since the teen apparel chain was acquired by Golden Gate Capital in Sept. 2016, it has made rapid changes to advance the business. One of its biggest priorities included a unified commerce strategy that enables PacSun to be more connected to its customers. This is a big undertaking however, as the company aims to integrate 422 stores across the United States and Puerto Rico, and an e-commerce business.
PacSun is taking aggressive steps to achieve those goals. By entering into a partnership with Columbus Consulting, the company is staying on point. The partners developed a Unified Commerce Roadmap, which serves as a blueprint to connect all technologies and ensure a smooth transition into a unified commerce environment.
“The Unified Commerce Roadmap that Columbus Consulting has helped us build is instrumental to our success as we work aggressively to meet the changing needs of our customers,” said Alan Flaesgarten, VP IT, PacSun. “Through Columbus Consulting’s work, we are now able to begin our journey to enable a seamless customer experience across all retail channels.”
The partners have completed the roadmap phase of the project, and are now selecting the products and solutions that will help PacSun realize their unified commerce goals, the company added.