Mavericks CEO jumps to Under Armour


Baltimore – An executive from the sports world is moving into the retail arena.

Terdema L. Ussery II has joined Under Armour Inc. as president, global sports categories, effective Sept. 14, 2015. Ussery previously served as the president and CEO of the Dallas Mavericks NBA team for the past 18 years.

In his new position, Ussery will be responsible for spearheading category management across all key brand and business units around the world to drive authenticity and connectivity with consumers.

Under Ussery, the Mavericks more than tripled their revenue and exponentially increased their media and digital footprint by establishing new and expanding existing media partnerships across multiple platforms.

Previously, Ussery held the position of president of Nike Sports Management.