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GameStop expands Expo appeal with Twitch deal
Gamers who can’t make it to Anaheim, California, this fall for GameStop’s third annual Expo will still be able to participate in the retailer’s event thanks to a new relationship with Twitch, the world’s leading online gaming community.
GameStop and Twitch, a video platform with a massive audience, reached an agreement in which Twitch will broadcast live from GameStop’s annual video gaming show known as Expo. The event will be held September 10 and occupies 300,000 sq. ft. at the Anaheim Convention Center.
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Study: Women influence 85% of all purchases
Chicago – Women represent $20 trillion in annual consumer spending, and that figure is expected to grow to $28 trillion in the next five years. According to a new report from email marketing solutions provider SimpleRelevance, women make or influence 85% of all purchase decisions.