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ShopAdvisor taps new chief data officer
ShopAdvisor, is a mobile service that reminds consumers of the things they want to buy later on, has named Peter O’Kelly as chief data officer. He will lead the company’s efforts to turn its collection of intent and affinity shopping data into offerings for media providers, marketers and retailers.
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Real-Time Retailing Turns the Store into the Network
Ken Morris, principal, Boston Retail Partners, recently took the time to explain how real-time retailing and how the concept of “unified commerce” allows stores themselves to become networks for customer engagement.
What is real-time retailing, and how does it benefit retailers and their customers?