GameStop expands Expo appeal with Twitch deal

Gamers who can’t make it to Anaheim, California, this fall for GameStop’s third annual Expo will still be able to participate in the retailer’s event thanks to a new relationship with Twitch, the world’s leading online gaming community.

GameStop and Twitch, a video platform with a massive audience, reached an agreement in which Twitch will broadcast live from GameStop’s annual video gaming show known as Expo. The event will be held September 10 and occupies 300,000 sq. ft. at the Anaheim Convention Center.

“With its ability to reach more than 45 million unique viewers in its gamer-focused community, Twitch is the premier live video platform and we are happy to partner with them to bring the excitement of our Expo to gamers that can’t attend the show,” said Bob Puzon, SVP of merchandising at GameStop.

Console manufacturers and game developers who participate in the event include Activision Blizzard, Electronic Arts, Microsoft, Sony Computer Entertainment of America, Take-Two Interactive and Warner Bros. Interactive Entertainment.

Twitch will stream live from the primary stage, featuring news as it happens from the show floor, games from marquee publishers, tournament play and interviews with industry leaders, developers and special guests. Gamers will be able to access the stream at www.Twitch.tv/GameStop and through their Xbox One and PlayStation4 consoles and via the Twitch app on their mobile devices.

“GameStop is producing a lot of compelling content at this year's Expo which our community will definitely appreciate,” said Ernest Le, director, publisher and developer of partnerships at Twitch. “So shining a global spotlight on this historically private event for the first time ever is a big deal.”

GameStop operates more than 6,600 stores across 15 countries.