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Square Trade names Bain exec SVP


Protection plan provider SquareTrade launched a major program with Sam’s Club last week and this week the company named a former private equity executive to lead its North American business.

Raj Kapoor, a former Bain Capital executive, joined SquareTrade as SVP of North America to lead business development, field sales operations and business process teams.

"I am thrilled to have Raj focused on the methodical innovation and execution that fuels growth with our partners," said Steve Abernethy, SquareTrade's president and CEO. "Raj has been an extended member of our leadership team since Bain Capital's investment, and is a proven talent that knows SquareTrade's business very deeply already. It's great to have him on board full-time."

Prior to joining SquareTrade, Kapoor spent more than five years as an executive in Bain Capital's private equity portfolio group, where he worked with SquareTrade and other portfolio companies on strategic and operational value creation initiatives. Earlier in his career, Raj held a variety of marketing and product management roles at Microsoft, as well as at, a pioneer in digital software delivery and e-commerce services. He began his career in Accenture's strategy consulting practice, working with clients in technology, consumer/retail, and financial services. He holds a B.A. from Cornell University and an M.B.A. from Harvard Business School.

"SquareTrade has incredible momentum and I am excited to join a company that is firing on all cylinders,” Kapoor said. "SquareTrade's innovative model and customer-centric approach have changed the way the world thinks about warranties.”

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