IBM

New York -- For the second year in a row, Apple ranks as the most valuable brand in the world, followed by Google, on Interbrand’s 15th annual Best Global Brands Report. Apple was valued at $118.9 billion, up 21% over last year, while Google was valued at $107.43 billion, up 15%. Rounding out the top five were Coca-Cola, IBM and Microsoft. It was the first time in the history of the Best Global Brands report that two global brands – not just one – had a brand value that exceeded $100 billion.

Emeryville, Calif. – E-commerce technology provider Sellpoints has developed "Natural Selection," a natural language product selector. The solution uses the IBM Watson artificial intelligence platform to understand a shopper's intent, so instead of guiding shoppers through a series of complicated questions and checkboxes, Natural Selection allows them to type in phrases or questions in natural language.    

Armonk, N.Y. – IBM is introducing new partners developing apps based on its Watson artificial intelligence platform and world headquarters for its Watson Group, as well as new cognitive services that will be available on IBM Bluemix, IBM's cloud-based platform for mobile and Web app development.

Ottawa, Canada – Price intelligence technology provider 360pi, is collaborating and integrating with IBM to facilitate more automated and dynamic pricing for joint customers. The resulting solution leverages 360pi’s real-time price intelligence for exact and “like” products within IBM’s cloud-based omnichannel pricing platform.

IBM and Apple announced a strategic partnership earlier this year that promises to transform enterprise mobility through a new class of business apps. The companies plan to leverage their respective strengths in technology, business intelligence and user experience to create solutions that address some of the retail industry’s most pressing challenges. To better understand what that means, Retailing Today spoke with Jill Puleri, VP and global retail industry leader for IBM Global Business Services.

By Jon May, Nuspire Networks

The year 2013 was a wake-up call for retailers with regards to national data breaches, with frequency jumping 62% from 2012 to 2013. Eight chart-topping breaches exposed information totaling just over 10 million people last year, as opposed to one single breach of that size the year before.

Statistics show the fall-out from a breach extend far beyond financial repercussions, (plan for $11k per affected customer per breach). Here are the scary statistics:

Armonk, N.Y.  -- Online U.S. retail sales for August 2014 were up more than 11% as compared to the same period the prior year. According to new IBM Digital Analytics Benchmark data, mobile traffic accounted for 41.5% of all online traffic, up 34% compared to the same period the previous year.

By A.J. Clark, Thermopylae

While holiday forecasts are just starting to come out, most industry experts agree that retailers can expect mobile to command a bigger share of online shopping. Forrester projects $294 billion in e-commerce sales across 30 retail categories in 2014, with $87 billion of the total occurring on phones and tablets in 2014. A report by IBM forecasts that mobile will account for more than 20% of site sales and more than 43% of site traffic, by November 2014.

“Mobile should be a primary purchase channel within a few years,” said Bill Davis, director of MB&G Consulting.

Armonk, N.Y. - IBM’s research team in Brazil has created a new way for marketers to engage shoppers who cannot visually identify objects. The team created an image recognition technology which uses “identifying markers” placed around a display to recognize products between each marker by simply taking a picture.