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Mobile Retail Outlook for 2015
By Navneet Loiwal, Shopular
Mobile was all the rage during the 2014 holiday buying season. But the mobile buzz of late hasn’t just been about mobile purchasing. More consumers are now retail deal-hunting by mobile than in previous years – creating an entirely new paradigm for handheld devices as it relates to information gathering and comparative shopping, versus the act of completing an actual purchase.
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IBM: Online Valentine’s Day shopping rises
Armonk, N.Y. - Consumers headed online for their Valentine’s Day shopping this year. According to IBM Digital Analytics Benchmark data, during Valentine’s week (Feb. 7 – 13) online shopping rose 10.2% from the same period in 2014.
In addition to overall sales, consumers ramped up their shopping efforts the week leading up to Valentine’s Day. Growth was seen in key verticals including:

