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Report: TV commerce has new player
Apple TV reportedly has a formidable new rival in the emerging channel of TV commerce.
According to GeekWire, Amazon is providing direct purchase capabilities through its Fire TV devices, without fanfare. A pilot has been underway for about two weeks, with sources indicating performance so far has exceeded expectations.
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HSN brings the showroom to the living room
Retailers constantly experiment to serve customer needs in new ways and HSN has taken that concept to a new level with an initiative involving Ford.
Through the end of October, HSN and Ford Motor Company are offering a “preferred price event” based on the core value proposition of a prenegotiated price on a wide range of the automaker’s models.

