L’Oreal USA acquires omnichannel beauty retailer Carol’s Daughter

New York -- L'Oreal USA will acquire New York-based omnichannel beauty retailer Carol's Daughter, which sells its products through specialty beauty stores, mass retailers, HSN, e-commerce and two Carol's Daughter-branded stores in New York City.



For the 12 months ending Sept. 30, 2014, Carol's Daughter had net sales of $27 million. Carol's Daughter will continue to operate out of their New York City headquarters under the brand's current leadership team.



"I have worked hard for the past 21 years nurturing my brand and am thrilled that we will have a new home with L'Oreal USA," said Lisa Price, founder and president of Carol's Daughter. "L'Oreal has a proven track record of helping established companies achieve their full potential while staying true to the core of the brand and they have an understanding of the future of multi-cultural beauty."



The closing is subject to the standard regulatory approvals and other customary conditions.