HSN is leveraging the 30-year career of designer Sigrid Olsen to launch a multi-platform marketing campaign.
The retailer is producing a show on HSN with Olsen that premieres this month to coincide with the debut of the Spring 2015 collection of her first women's fashion line since 2008. The show is just one facet of a campaign on social media, mobile and online.
New York – Retailers Amazon.com, HSN, Newegg, QVC and Zappos.com were among the 15 companies receiving the highest ratings in the 2015 Forrester Research Customer Experience Index. Forrester data indicates that improving the customer experience is a strategic priority for 73% of businesses, yet only 1% of companies deliver an excellent customer experience.
Global cross-border e-commerce provider BorderFree has a new chief marketing officer.
The company announced that Jonathan Kapplow will be responsible for all marketing functions at the company, driving preference and action for both B2C and B2B constituents.
St. Petersburg, Fla. – HSN Inc. had a successful fourth quarter of fiscal 2014, beating Wall Street estimates for both net income and sales. Net income rose 11% to $68.3 million from $61.6 million, while net sales grew 10% to $1.12 billion from $1.1 billion.
Digital grew 12%, reaching a milestone of representing more than half HSN’s business. Mobile remains the company’s fastest-growing platform with growth of 40% in the quarter.
If it hasn't done so already, the consumer experience will undoubtedly include omnichannel shopping, mobile, and social media as part of what consumers do naturally. Based on this inevitable evolution of how customers engage with retailers, here are seven retail “megatrends” which will become reality by 2020.
New York -- Home shopping giant HSN is number one in online customer experience, according to the E-tailing Group's 2014l Customer Experience Index. Overall results for the 8th year of the study came in at 72.06, rising above the mark of 71.06 in 2013’s analysis. On the 2014 index, eleven merchants hit the 80+ pinnacle, with HSN have the top score at 88, followed by Office Depot (84.75) and Dick’s Sporting Goods (83).
St. Petersburg, Fla. - HSN Inc. (HSNi) has entered into a new $1.25 billion five-year credit facility, replacing its existing $600 million credit facility. In addition, in continuation of the company's capital return plan, the board of directors declared a special cash dividend of $10 per share, representing approximately $525 million.
