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Virtual product labels arriving on store shelves
Consumer packaged goods companies eager to keep pace with shoppers’ desire for product ingredient transparency have embraced a major initiative branded as SmartLabel.
SmartLabel is the name given to an initiative spearheaded by the Grocery Manufacturers Association (GMA) that is designed to give consumers easy access to detailed information on ingredients and hundreds of other product attributes, such as whether food items contain ingredients from genetically modified sources.

