The world’s most valuable brands are …

For the third consecutive year, Apple and Google came out on top in a ranking of the 100 most valuable brands in the world.



Valued at a whopping $170.3 billion in Interbrand’s 16th annual Best Global Brands report, Apple increased its brand value by 43% over last year. Google, valued at $120.3 billion, increased its value by 12%. (The top 10 brands are listed at the end of this article.)



The rankings are based on three factors that Interbrand says contribute to a brand’s total value: its financial performance; the role the brand plays in influencing customer choice; and the strength the brand has to command a premium price or secure earnings for the company “The Best Global Brands report examines what it takes for brands to succeed in today’s hyper-fragmented world,” said says Jez Frampton, Interbrand’s Global CEO. “As people demand immediate, personalized and tailored experiences, business and brands need to move at the speed of life. Many of the brands in this year’s Top 100 are so intuitively aligned with people’s priorities that they are able to seamlessly integrate into their everyday lives.”



Here are the top 10 global brands in the Interbrand ranking:



Apple (#1, +43%)

Google (#2, +12%)

Coca-Cola (#3, -4%)

Microsoft (#4, +11%)

IBM (#5, -10%)

Toyota (#6, +16%)

Samsung (#7, 0%)

GE (#8, -7%)

McDonald’s (#9, -6%)

Amazon (#10, +29%)



To view the complete list of the 100 brands,click here.