Heartland Coca-Cola Bottling Co.

Coca-Cola Bottling Co., the nation’s largest independent Coca-Cola bottler, has signed a definitive agreement with The Coca-Cola Company to expand the bottler’s franchise territory to include the Morristown and Johnson City, Tenn., territories currently served by Coca-Cola Refreshments USA, Inc. (CCR), a wholly owned subsidiary of The Coca-Cola Company.

Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.

The app is free for Android and iOS devices.

As announced in February, The Coca-Cola Company’s board has today elected Kathy N. Waller as EVP and CFO. Waller is replacing Gary Fayard who is retiring after 20 years with the company.

Atlanta -- Miller Zell has named James Warner VP of digital innovation, responsible for driving integrated experiences, digital brand engagements and relevant technology solutions into the overall shopper journey.

Previously Warner worked with W3 Design, Momentum Worldwide and Moxie Interactive, where he led consumer-centric design and technology development for tier one retailers and global brands such as Coca-Cola, Nokia, Verizon, Red Bull North America, American Express, 20th Century Fox and Nike.

Leading brands are retailers were recognized for their effectiveness in marketing communications Tuesday night in Chicago when the fourth annual North American Shopper Marketing Effie Awards were held at the Path to Purchase Institute’s annual Shopper Marketing Summit.

The “AHH Effect” advertising campaign Coca-Cola launched last year with a social and digital first philosophy is getting a dose of old fashioned television this spring.
 

Target has been ramping up digital efforts for a few years now, but its Digital Vendor Marketing (DVM) team is putting the retailer on the mobile games map.

Target sees mobile games as an opportunity to directly reach customers and showcase the brands and vendors on its store shelves.

“We’re really focused on creating great games for guests that are simple, yet challenging enough to make you want to play again and again,” says Dawn Block, who oversees the DVM team as a VP of Target.com and mobile.

The Coca-Cola Company EVP and CFO Gary P. Fayard plans to retire in May, after 20 years of service with the company. Filling the role will be Kathy N. Waller. She will be elected CFO at the company’s April board meeting.