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Heartland Coca-Cola Bottling Co.

  • Report – Google studies color effect on consumers

    Mountain View, Calif. – Google Inc. is reportedly studying the effect color has on consumer purchase decisions, among other issues. According to Reuters, the company has found a clear link between color and employee satisfaction with their workspaces, and is still in the early stages of research.  
  • Giving consumers the power to negotiate can transform e-commerce

    E-commerce has changed the way consumers purchase products, but until very recently, the basic structure of the transaction and sale itself hadn’t evolved much: People browse for products they want, compare prices across sites, maybe submit a code for a discount coupon if they have one and make a purchase. But a recent development points to a big change on the horizon for ecommerce, and the symptom is the massive sales growth achieved by major retailers who have embraced the new model.

  • Wawa rides Freestyle soda wave

    Wawa will become the first national retailer in the convenience retail channel to offer Coca-Cola Freestyle soda fountains chain-wide.

    The Coca-Cola Freestyle machine is a touchscreen soda fountain that features over 100 different Coca-Cola drink products and custom flavors.

  • Coca-Cola exec adds fizz to Ann Inc. board

    Ann Inc. has named Coca-Cola executive Katie J. Bayne to its board of directors as the company looks to increase traffic and sales.

    "Katie is an outstanding addition to Ann Inc.'s board of directors. She brings an exceptional background in strategic marketing and brand management that will add value to the company," said Ron Hovsepian, non-executive chairman of the board. "We're delighted to welcome her to the board and look forward to her insights and contributions."

  • Ann Inc. names Coca-Cola exec to board

    New York – Ann Inc., the parent company of Ann Taylor and Loft, has named Katie J. Bayne to its board of directors. Bayne serves as senior VP, global sparkling brands at The Coca-Cola Company.

  • Report: Wal-Mart to reappoint Price as Asia CEO

    Bentonville, Ark. -- Wal-Mart Stores Inc. is reportedly reappointing Scott Price as president and CEO of its Asia business. According to Bloomberg, Wal-Mart will let Price, who previously held the position from 2009 until June 2014, work from the retailer’s U.S. headquarters.  
  • Coke accelerates efforts to re-invigorate growth

    The world’s leading beverage company is intensify efforts to generate high single digit earnings per share growth after strategies introduced earlier this year have been slow to take hold and third quarter earnings fell 13%.

    Coca-Cola Company CEO Muhtar Kent unveiled a new slate of actions to reinvigorate growth and cut expenses in conjunction with the release of disappointing third quarter results. Revenues were essentially flat with the prior year at $12 billion during the quarter ended Sept. 26 while earnings per share declined 13% to 48 cents from 53 cents.

  • Apple and Google top Interbrand’s Best Global Brands ranking

    New York -- For the second year in a row, Apple ranks as the most valuable brand in the world, followed by Google, on Interbrand’s 15th annual Best Global Brands Report. Apple was valued at $118.9 billion, up 21% over last year, while Google was valued at $107.43 billion, up 15%. Rounding out the top five were Coca-Cola, IBM and Microsoft. It was the first time in the history of the Best Global Brands report that two global brands – not just one – had a brand value that exceeded $100 billion.
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