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Heartland Coca-Cola Bottling Co.

  • Faked Brand Social Media Profiles Send Massively Antisocial Holiday Message

    One of many things that reaches a frenetic pace during the holiday season is social media activity, with brands ramping up promotions, suggestions and other communication to their followers. Aside from the fact that 23% of the world’s population — yes, 1.7 billion people — visit their Facebook profiles every month, the brands with the best social media presence are reaching upward of 40 million consumers.   
  • The pause that refreshes ... at Disney Springs

    Another high-profile retail attraction has opened at Disney Springs, Walt Disney World Resort, Lake Buena Vista, Florida.   The Coca-Cola store is designed to offer customers an immersive brand experience. Modeled after a 1920s Coca-Cola bottling plant, the store celebrates the history of the brand, starting on the exterior where the glass-accented entry pays tribute to the iconic Coke green glass bottle.    
  • Mid-America taps Yenney as marketing director

    The Mid-America Real Estate Group announced the hiring of Ashlee Yenney as its corporate marketing director. She will be responsible for marketing and public relations efforts across company offices in Chicago, Detroit, Milwaukee, Minneapolis, and Oakbrook Terrace, Illinois.  
  • Target vets create new consultancy

    Conlego is the name of a new consulting practice established by several former Target executives who hope to leverage their experience to help companies create value through negotiations, partnership and corporate social responsibility.

    The name Conlego means “unifying people for a common purpose,” according to the pair of former Target executives who founded the firm on the premise that more value can be created by finding collaborative ways of working together on solving the business and social challenges every organizations faces.

  • Commentary: Another Battle of Atlanta

    For many business owners, the ongoing feud for control of the Republican Party has largely come, unfortunately, at their expense.

    Over the last 10 years or so we have witnessed the balance of power within the party shift from economic conservatives and the business community - to social conservatives and the interest groups that serve them. I have labeled this fight as one between the "suits" and the "boots." Over the last two election cycles, the boots have clearly demonstrated that they are in charge.

  • Disney Springs gets big retail infusion — one with a Michael Jordan connection

    The expanded Disney Springs (formerly called Downtown Disney) center in Lake Buena Vista, Fla., unveiled 30 new retail tenants that will be moving in when the project is completed.

  • Walmart bottled water convoy heading to Flint

    Walmart and three of the nation’s largest bottled water suppliers are coming to the aid of Flint, Michigan, residents who lack access to safe drinking water after the municipal water supply became tainted with lead.

    Walmart, Coca-Cola, Nestlé and PepsiCo are sending 176 truckloads of water to Flint – roughly 6.5 million bottles – which is an amount estimated to meet the daily needs of more than 10,000 children for the rest of the year.

  • CBL bridges the gap between digital and physical with #MerryMallidays promotion

    Chattanooga, Tenn. -- CBL & Associates Properties along with its corporate partner, Coca-Cola, are encouraging shoppers at CBL Malls across the country to get social this holiday season with an in-mall holiday promotion.

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