Heartland Coca-Cola Bottling Co.

NBTY, a global manufacturer, marketer, distributor and retailer of vitamins and nutritional supplements, has named Steven Cahillane CEO.

A 25-year consumer goods industry veteran, Cahillane comes to NBTY from Coca-Cola, where he led the successful integration of Coca‐Cola Enterprises' North American bottling operation and drove significant market share gains as president of Coca-Cola Americas.
 

The Coca-Cola Company plans to acquire a 16.7% interest in Monster Beverage Corporation in an unconventional partnership arrangement involving brands, global distribution and $2.15 billion in cash.

The companies entered into a long-term strategic partnership designed to leverage their respective strengths — Coke’s worldwide bottling system and Monster’s expertise in the energy segment of the beverage category — to accelerate growth globally.

Knoxville, Tenn. -- Regal Cinemas is partnering with Coca Cola to launch a promotion called "Tweet-a-Coke.” The promotion gives customers the chance to share a Coke via Twitter.

Moviegoers can buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They can connect a credit card to their Twitter account, then tweet a friend using @TweetACoke, the word "enjoy" and their friend's Twitter handle.

Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has appointed Keith Anderson as VP, strategy and insights, as part of its strategy to further expand into North America.

In this newly created role, Anderson will lead the continuous innovation of Profitero's online solutions, helping retailers and brands gain a deeper understanding of their online presence to optimize their online and in-store sales.

Twitter has released a full suite of targeting, creative and measurement tools to enable advertisers to promote their mobile apps through the new Mobile App Promotion (MAP) product. For marketers, this means a native ad unit users can use to install apps directly from the Twitter timeline.

Suburban Atlanta will be home to Keurig Green Mountain’s new manufacturing facility used to produce new cold products resulting from its new partnership with Coca-Cola.

Coca-Cola and U.S. soccer team member DaMarcus Beasley are joining forces to help consumers give soccer balls to schools. Through July 13, people can enter promotional codes from Coca-Cola products at coke.com/soccer and donate a soccer ball to the school of their choice.

“The Coca-Cola Company has always shared an enormous passion for soccer and the world of endless possibilities that it offers to youth globally and right here in the U.S.,” Coca-Cola North America’s VP Multicultural Marketing Lauventria Robinson, said.

Just four months after launching a major ad campaign, Staples named Frank Bifulco to the role of EVP of marketing where he will drive the brand’s ongoing repositioning.