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The Future of Retail
At one point or another, anyone discussing the future of personalization in offline retail has quoted the film Minority Report, where virtual billboards scan Tom Cruise, and immediately customize their message. The virtual assistant in Gap refers to the last time he entered the store, and inquires about his recent purchase.
Now, 13 years later, some of these technologies are becoming mainstream. For example, large retailers like Target and venues like the new Levi’s Stadium are equipped with beacons to customize your experience.
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What retailers need to know about the connected consumer
A new reported about the growth in Internet-connected devices has important implications for retailers.
The new Connected Home Entertainment Forecast from the NPD Group shows that by the end of 2018, 231 million installed devices are expected to be connected to the Internet and able to deliver apps to TVs, representing 82% growth from 2014 to 2018.

